New England Biolabs® Launches Environmentally-friendly Monarch™ Kits for High-Quality DNA Purification

New products use significantly less plastic and recyclable packaging, while delivering best-in-class performance for nucleic acid purification.

Ipswich, MA, USA (January 12, 2016) — New England Biolabs (NEB®) today announced the release of its Monarch Nucleic Acid Purification Kits. This new family of products utilizes a unique column design, as well as optimized protocols and buffer systems for robust DNA cleanup and purification of plasmid DNA.

Aligned with NEB's commitment to promoting sustainable ecological practices, Monarch kits are purposefully designed to minimize environmental impact.

"One of NEB’s founding principles is to develop state-of-the-art molecular biology reagents, while being mindful of their environmental impact," said John DeMartino, Associate Director of Business Development at NEB. "Nucleic acid purification techniques are notorious for producing large amounts of plastic waste. This was a concern we wished to address when designing our Monarch kits. Our kits use up to 44% less plastic and are packaged using responsibly-sourced, recyclable materials, which can help pave the way to a greener laboratory."

In addition to the environmental considerations, Monarch kits also offer several performance advantages. These include a unique column configuration, designed to eliminate buffer retention and carryover contamination. This design also allows for elution in smaller volumes, which facilitates direct use in downstream applications.

"Inefficient column design that retains buffer can introduce unwanted carryover contamination, such as salts, into your purified sample. This can significantly limit the efficiency of many downstream applications, such as ligation and restriction digestion," said Danielle Freedman, Associate Product Marketing Manager at NEB. “Monarch columns do not retain buffer, and therefore users can be confident that their DNA will perform as expected.”

Monarch kits demonstrate best-in-class performance for DNA cleanup and miniprep applications. When compared to leading suppliers, users can expect more highly concentrated DNA, with similar yield and purity, and equivalent or better transfection efficiencies.

Monarch kits are available for gel extraction, plasmid miniprep and reaction cleanup. Buffers and columns can also be purchased separately. For more details about the Monarch Nucleic Acid Purification Kits, visit NEBMonarch.com.


About New England Biolabs:
Established in the mid 1970's, New England Biolabs, Inc. (NEB) is the industry leader in the discovery and production of enzymes for molecular biology applications and now offers the largest selection of recombinant and native enzymes for genomic research. NEB continues to expand its product offerings into areas related to PCR, gene expression, sample preparation for next generation sequencing, synthetic biology, glycobiology, epigenetics and RNA analysis. Additionally, NEB is focused on strengthening alliances that enable new technologies to reach key market sectors, including molecular diagnostics development. New England Biolabs is a privately held company, headquartered in Ipswich, MA, and has extensive worldwide distribution through a network of exclusive distributors, agents and seven subsidiaries located in Canada, China, France, Germany, Japan, Singapore and the UK. For more information about New England Biolabs visit www.neb.com.


NEB® and NEW ENGLAND BIOLABS® are registered trademarks of New England Biolabs, Inc.
MONARCH™ is a trademark of New England Biolabs, Inc.


Contact information:
Deana D. Martin, Ph.D.
Marketing Communications Manager
New England Biolabs
240 County Road Ipswich, MA 01938
Tel: 978-380-7464
Email: martin@neb.com


1/12/2016

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